The Side Hotel

Hotel description

The favorite hotel and meeting place for Hamburg’s advertising and fashion players is a collaborative effort; Milan designer Matteo Thun’s interiors and the spectacular lighting effects of New York installation artist Robert Wilson combine to create an environment that puts to shame many lesser design hotels.

Located in the heart of downtown, near the Binnenalster and any number of shopping destinations, the Side Hotel sits behind a striking modern glass and stone facade by the German architect Jan Störmer. Atop the facade is a near-rooftop lounge and outdoor terrace, with views of the city and down into the atrium—near-rooftop because another two floors of luxury suites sit atop the building.

Inside the first impression is made by the atrium, rising a hundred feet above the reception, around which the hotel’s rooms are organized. The public spaces are stylish enough, but the guest room interiors may inspire a new respect for the idea of the minimal hotel room; predominantly white with dark wood accents, yes, but masterfully executed, everything in its place—unlike some minimal hotels, this one won’t leave you wondering if they just couldn’t be bothered to select a color scheme. And a little lighting design goes a long way in such stark spaces; here the illumination is infinitely adjustable and as pleasing as sunlight.

The hotel extends another four floors below ground as well, providing space for a fitness center, swimming pool, and a spa. The Meatery restaurant and accompanying bar are among Hamburg’s most in-demand nightspots, playing host to top DJs at the weekend. Once you’re used to this place, it may be painful to leave it all behind at checkout—fortunately nearly everything is for sale, from the robes and towels to the REN bath products and even lamps and bits of furniture by Matteo Thun.